Apple to roll out new privacy update: Facebook, Google protest

Image by Jan Vašek from Pixabay

 

 What could be called a shocking decision, Apple has decided to continue its unique privacy update to the software.

Depending on the new privacy policy in the software, all app developers will be required to specify exactly what tracking information is collected on customers' phones and where it is used. Application developers will also need to obtain permission before collecting any information from users.

Written as "secret food labels" privacy updates will be used on all iPhones worldwide from Monday and are considered a nightmare in the advertising world.

Software update "Clear Display Tracking Framework" that will stop applications from tracking or collecting any information without permission.
"Unless you get permission from the user to be able to track, the amount of device advertising identification will be for all eggs and you may not be able to track them," announces the technology company.

Software updates have not been welcomed by social media platforms such as Google and Facebook.

"Apple has all the incentives to use its leading position to disrupt how our apps and other apps work, which always makes their own choices," said Facebook CEO Mark Zuckerberg. "Apple may say this is doing it to help people but the steps are following in their footsteps competitively."